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For an individual or immediate family member residing at the same address as the individual (proof of residency required) who currently owns a model year 2001 or newer Volkswagen vehicle (proof of ownership/registration is required). Limit one incentive per eligible VIN. Volkswagen of America, Inc. will pay a $1,000 Loyalty Bonus toward the purchase or lease of select new, unused 2017 Volkswagen models (excluding Golf R and #PinkBeetle). No trade-in required. Offer is non-transferable. Loyalty Bonus must be applied toward customer lease or purchase and is not redeemable for cash. Incentive paid to dealer and requires dealer participation. May not be combined with Volkswagen Fleet Incentives, Conquest, or other Loyalty programs. Corporations, companies, businesses, and dealerships, fleet leasing, fleet management or dealer-affiliated fleet companies are not eligible. Offer ends January 31, 2017. See your local Volkswagen dealer for financing details or, for general product information, call 1-800-374-8389.
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SEL with Driver Assistance and Lighting Package shown in Pure White with Base Carrier Bars and Bike Holder Attachment.

I know what I want.

Schedule Your Next Service Appointment

Our Service department is staffed with the most qualified technicians ready to answer your questions and address your service needs. Use our online form to schedule an appointment or contact our service department if you have any additional questions.

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Welcome to Gene Messer Volkswagen

Gene Messer Volkswagen Lubbock - More than Just a Volkswagen Dealership Serving the Greater Lubbock Area

Gene Messer Volkswagen Lubbock is dedicated to providing you with an ownership experience worth raving to your friends about. That includes new models (i.e., the JettaPassatBeetleTiguan and Golf GTI), financing and everything in between, including genuine Volkswagen parts & service.

Among the many things drivers notice and appreciate about our new Volkswagen inventory, is its diversity. That said, there are a few resounding favorites, such as the Passat, Jetta, Tiguan, Beetle and Golf GTI. To see what all of the fuss is about, simply drop by Gene Messer Volkswagen Lubbock and take a spin.

Rather spend a little less on a car and save a little more for retirement, a down payment, or dream vacation? We totally understand: new cars aren't for everyone. As such, we also have an expansive array of low-mileage, well-maintained used cars for hitting the roads of Lubbock, Wolfforth, Slaton and Levelland.

Next Step: Auto Financing with a Personalized Touch

Once you find your perfect new Volkswagen, or used car, match, Gene Messer Volkswagen Lubbock will custom-craft a car loan or lease designed not only to help you comfortably meet immediate financial goals but long-term plans as well. Whoever said financing is the hard part is wrong.

To help protect your investment, commit to routine visits to our service center. Our state-of-the-art service shop is fully equipped to handle everything from routine oil changes to larger car repairs such as brake and rotor replacements. Not sure what that squeak or grinding sound is? Bring it in for a diagnosis. And be sure to check your warranty. Your service or repair might just be covered.

Gene Messer Volkswagen Lubbock doesn't expect you to simply take our word that we offer excellent service, however. Sometimes, seeing truly is believing. That's why we invite you to visit us at 7007 University Ave. Lubbock, Texas at your earliest convenience.

We offer the following benefits to our customers, here at Gene Messer Volkswagen:

*Complimentary tire rotation every 5,000 miles
*Value Your trade
*Free Multipoint inspection
*Wolfsburg Crest Club Member
*Free Courtesy Car Wash
*Off Hours Drop-Off Service
*Online Parts E-store
*Shuttle Service
*Wi-fi available
*Complimentary drinks & snacks
*Covered Inventory
*E-service Specials

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